Data, Innovation, Customer Focus: The Keys to Tech Marketing
Marketing Advantage: A Tech Leader's View on Bristol's Rise
An insight by Jayne Pooley, The Marketing Centre
Bristol's tech scene is buzzing with potential.
Having spent over 25 years navigating the ever-evolving world of technology, I've witnessed countless innovations emerge, from the dawn of SaaS platforms in the early 2000s to the mind-bending possibilities of virtual reality (VR) and augmented reality (AR). This journey has instilled in me a deep appreciation for the power of technology, not just as a collection of features but as a transformative tool that can empower and enrich lives.
More about Jayne Pooley
Jayne has successfully transformed and established marketing and product teams across several industries globally, including SaaS, telecommunications, data, insight and consulting, automotive, healthcare, digital and media within corporates (Kantar, Telefonica, BT, RM, EDF, Microsoft, Merlin), SMEs (Keyloop, Livingston, Meica), start-ups (IVF Babble, Babble Health), and charities (Transforming Autism) marketing to business and consumers.
Jayne has proven skills in coaching small businesses, helping them grow, secure investment, and diversify from a B2C to a B2B strategy. She is proficient in marketing and business strategy and has a proactive, collaborative, and resourceful approach; she is skilled in developing campaigns, rebranding, and brand development, overseeing product launches and customer experience, improving market penetration, and developing and nurturing teams.
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