On-demand webinar

The CEO's Guide to Marketing ROI: 6 metrics to tell what's really working

ROI - Return on Investment - forms the backbone for successful business leadership. However measuring the Return on Marketing Investment (ROMI) remains elusive for many business owners.

It's not hard to see why. When you're focussed on marketing activity, it can be difficult to track the relationship between spend and results. Conversely, it's easy to be overwhelmed by too much marketing data. 

Watch this fast paced, pragmatic webinar and hear from our marketing expert, Christine Durkin, as she shares her thoughts on ROMI.

Maximise ROI for resources hub

What you can
expect to learn

In less than 60 minutes you will learn:

  1. The top 6 Marketing Metrics that every business leader should measure. 

  2. How to structure a Marketing Dashboard that facilitates decision-making

  3. Practical examples for applying these measurements to your business.

  4. Tips on how best to optimise your Return on Marketing Investment. 

  5. A simple self-assessment tool analysing your current marketing performance.

This webinar is part of a series developed to help business owners obtain the maximum value from their marketing.

Watch the webinar


Christine Durkin

Christine is Regional Director and leads the team across the Southern Region. She has met hundreds of ambitious SME’s over the last few years and is passionate about supporting business owners achieve amazing returns on their marketing investment. She offers 20 years experience in driving growth across both traditional and digital marketing channels. Her expertise lies in maximising return on investment and orchestrating marketing automation strategies for optimal demand generation. 

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View our on-demand
webinar today

You're one step away from finding a wealth of marketing knowledge and business insights in our on-demand webinar.