Live webinar

Unlock Profitable Growth: The CEO's Guide to Smarter Segmentation

Date: 12th June 2025
Time: 12:30 - 13:30

 

In this panel discussion, we’ll cut through the noise and show CEOs exactly why segmentation is not just the domain of marketing but a business-critical lever for scaling smarter, improving margins, and protecting customer lifetime value.

 

The CEO's Guide to Smarter Segmentation

What you can expect to learn

 

Segmentation is often seen as a marketing task - but in reality, it’s a business critical lever that successful CEOs use to scale in a more focused, efficient way. In this panel discussion, we’ll look at how smarter segmentation helps growing businesses improve margins, reduce waste, and protect customer lifetime value. You’ll also hear how all aspects of a business utilise segmentation.

This session is led by our team of experienced CMOs who’ve worked across all types of businesses. They’ll share practical examples of what’s worked, what hasn’t, and where leadership teams often go wrong. We’ll cover:

  • The real cost of weak segmentation (and how to spot it)
  • How to align your teams around high-value customer groups
  • What better segmentation looks like in practice—not theory

If you’re leading a business that’s growing, shifting, or getting more complex, this session will help you and your Executive team step back and rethink how you're going to market. It’s a chance to get clearer on where to focus and how to make better decisions, faster.

 

Book your place here:

Your Expert Speakers:

Sally Shuttleworth

Sally Shuttleworth

As Regional Director for the West Country and Wales, I work closely with SME leaders to address their marketing challenges and connect them with the right fractional marketing directors to achieve meaningful results. With over 25 years of experience, I’ve led both agency and entrepreneurial ventures, equipping me with a deep understanding of what drives growth and transformation. I have the war wounds to prove it!  

More about Sally
Jo Shailes March 25-1

Jo Shailes

With a rich background in manufacturing, engineering, and e-commerce, I bring a versatile approach to marketing. I specialise in transforming marketing functions for businesses eager to see real change. From helping Hillcroft, a surgical supply company grow by over 120% to scaling a G&L Consultancy, a training consultancy’s bookings from cancellations to full programmes, I thrive on delivering tangible, bottom-line impact. 

My passion lies in strategic planning and rolling up my sleeves to make it happen: from clarifying value propositions to implementing the right marketing automation tools and people. Whether guiding B2B manufacturers or B2B ecommerce, I bring a clear, calm approach that focuses on measurable outcomes. 


More about Jo
Hubspot-Mark-Pearson-1-1

Mark Pearson

Since joining The Marketing Centre in 2018, I have worked with technology led companies in logistics, hospitality, construction and financial services as well as the renewable energy sector. In that time developing business strategies, launching multiple websites and mentoring and developing marketing teams and advising business owners on strategy.  


My hands-on approach and commitment to delivering results ensure businesses achieve tangible growth from their marketing efforts. For one client it has experienced +100% growth over the last two years, and another has re-focused and restructured its sales and marketing channels to achieve a higher return on investment. 

More about Mark

Register now

Join this interactive session to ensure you are reaping the benefits of effective segmentation.

Register here