Stop Competing on Price Alone: How SMEs Use Brand and Differentiation to Win Better Business
If prospects struggle to see a clear difference, it usually comes down to price.
In this practical 45 minute session, Chris Burton, one of our team of expert Fractional CMOs at The Marketing Centre, will show you how to make your value clearer, stand out from competitors, and win better work without feeling pressure to discount.
No theory. No jargon. Just practical ways to win better work.
To bring this to life,Chris shares practical insight across five key areas:
- Brand strategy: how brand fuels commercial outcomes like growth and margin
- Positioning: how to stand out in competitive B2B markets
- Differentiation: what makes your offer and brand meaningfully different
- Value proposition and messaging: expressing value clearly, how?
- Customer experience: how value is created through experiences that build trust, recommendations and repeat business
What you can take from this
A clearer understanding of how brand, positioning, differentiation, value proposition and customer experience work together to help SMEs stand out, justify value and win better business without relying on price.
A practical framework and leadership takeaways.
Speakers
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