Our ‘Four Pillars' of marketing is a useful model to understand the marketing department’s role and the key responsibilities of any marketing team.
Our four pillars of marketing model captures the key functions of marketing and arranges them in a sequence, so you can work through them step-by-step:
You can think of the four pillars of marketing as a roadmap or a checklist. It’s simple but effective, which is why our team and our customers return to it again and again.
Our Marketing 360 diagnostic questionnaire will map your performance against the four pillars so you can see what you’re doing well and where you need to focus your efforts.
It only takes 10 minutes. We’ll even provide you with a free report that will give feedback on your results and advice on what to do next.
Take the Marketing 360 today.
Image credit: By Mohsinbl (Own work) [CC BY-SA 3.0], via Wikimedia Commons