9 April 2021

Introducing our 4 pillars of marketing.

Julie Brook
Written by Julie Brook

Julie Brook is Regional Director for The Marketing Centre and specialises in working with small and mid-size businesses. She has over 30 years’ senior marketing experience in food, drink, hospitality and jewellery sectors with brands including San Miguel, Greenall’s Pubs and Restaurants, and HPJ Jewellers.

Our ‘Four Pillars' of marketing is a useful model to understand the marketing department’s role and the key responsibilities of any marketing team.


The 4 Pillars of Marketing

Our four pillars of marketing model captures the key functions of marketing and arranges them in a sequence, so you can work through them step-by-step:

  1. Define: Know what your potential customers look like, and what your product or service can do for them.
  2. Find: Identify ways to target them, based on their behaviour and habits.
  3. Win: Devise strategies to close sales and create customers.
  4. Keep: Monitor customer churn (loss) and create retention activities to remedy it.

You can think of the four pillars of marketing as a roadmap or a checklist. It’s simple but effective, which is why our team and our customers return to it again and again.




Measure your performance against the four pillars of marketing

Our Marketing 360 diagnostic questionnaire will map your performance against the four pillars so you can see what you’re doing well and where you need to focus your efforts.

It only takes 10 minutes. We’ll even provide you with a free report that will give feedback on your results and advice on what to do next. 

Take the Marketing 360 today.

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Image credit: By Mohsinbl (Own work) [CC BY-SA 3.0], via Wikimedia Commons

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