Business Insights

by Julie Brook

    27 January 2023
    Leads Marketing Team Business

    Breaking through the brick wall: Why you need a marketing strategy for long-term business growth

    A solid strategy for business growth means ensuring your funnel is filled with good leads. But how...

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    25 January 2023
    Business B2B

    Marketing consultancy vs the benefits of a Portfolio or Fractional CMO

    What if you could drive growth and stop worrying about marketing? A fractional CMO is the more...

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    Why you shouldn't cut your marketing budget in tough economic times
    18 January 2023
    Business B2B Marketing budget

    Why you shouldn't cut your marketing budget in tough economic times

    Is your business cutting costs because of the economic climate? This blog explores why you...

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    28 October 2022
    Business B2B

    The power of positive thinking during times of uncertainty

    A lot of business owners are worried right now, but not all of them. We caught up with 2 business...

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    Employer brand
    26 July 2022
    Communication

    Struggling to hire right now? How marketing can help build a magnetic employer brand

    Hiring talent is harder than ever right now, but great marketing can help. Here’s how to build a...

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    Implementation
    9 July 2021
    Leads Sales Technology

    How this UK SME tripled its website leads by upgrading their marketing tech stack

    Find out how updating their website and CRM helped this SME to generate more leads and track their...

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    Image of pillars for marketing centre blog: The 7ps and 4 pillars
    9 April 2021
    Leads Business

    Introducing our 4 pillars of marketing.

    Our ‘Four Pillars' of marketing is a useful model to understand the marketing department’s role and...

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    ROI calculations
    23 February 2021
    Communication Services Implementation

    Most marketing ROI calculations are misleading - here’s how you should do it

    Marketing ROI only works if you’re looking at the right things. Here’s how to avoid the...

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    Image of pillars for marketing centre blog: The 7ps and 4 pillars
    16 July 2020
    Leads Business

    The 7 Ps and the 4 Pillars: what is marketing anyway?

    Don't confuse lead generation with marketing - although they are intertwined, there is a lot more...

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