How Marketing Can Help You Sell Your Business
How Marketing Can Help You Sell Your Business.
Business
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The secret to effective marketing? A proper business plan
Our research has found that a whopping 54% of UK businesses don’t have a business plan. But why does this happen and how can you overcome it?
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How to increase sales by mapping your buyer journey
Every purchase is a journey. Understanding and mapping this journey is key to improving your marketing and sales performance.
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What is a customer persona – and does your business really need one?
Most customer personas are useless, but yours doesn’t have to be. Here’s how to avoid making the most common mistakes and write a great persona.
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How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business
Being able to measure and forecast their sales and marketing performance gave this UK SME the reassurance they needed to invest.
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UK SME Owners Flummoxed by Marketing Metrics [RESEARCH]
UK SME owners struggle to measure cost per acquisition. Ensure your marketing budget aligns with your objectives and understand your overall ROI.
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Business owners: if you’re not personally using LinkedIn, you’re missing out
Social media can be addictive and time-consuming. Here’s how to make the most out of the time you spend on LinkedIn.
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How to choose a CRM for your business
The right CRM can be a powerful tool for your marketing and sales teams. The wrong CRM can be a costly and time-consuming mistake.