Most marketing ROI calculations are misleading – here’s how you should do it
Master the art of calculating marketing ROI accurately. Avoid vanity metrics, incomplete data, and realise the importance of more than just acquisition.
ROI
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Measuring marketing results 1: Fundamentals of ROI
Return On Investment is the bedrock of a viable marketing strategy. How exactly is your spending benefitting your business at the bottom line?
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Master Marketing – Return On Investment
Marketing isn't just the posters, email newsletters and social media campaigns. It's panning, budgeting and measuring your ROI.