How understanding the customer journey helped this UK SME to get more leads and increase retention
Gaining better insight into lead conversion ensured this SME could boost retention and grow the business.
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We’ve run 40 webinars with 2,000 signups in 12 months – here’s what we learned
From making the material relevant to interacting with the audience long after the event, here are 7 ways to generate stronger engagement with your webinar
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22 Smart Ideas to Generate New Leads Now
From incentivising distributors to working with local trade associations, here are 22 smart ways to get your pipeline moving.
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How to define what a ‘lead’ is for your business
If you don’t have a clear definition of what a lead means for your business you’re going to struggle to target them effectively.
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How to write a value proposition for your business in under 15 minutes
Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps.
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The simple way to measure customer satisfaction
Keep putting off measuring customer satisfaction? Here’s a simple way to make it happen | The Marketing Centre
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Marketing Matters #12 – Importance of Video
Marketing Matters #12 - Marketing support on the importance of video during Covid-19 from The Marketing Centre
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Do you really know who your best and most valuable customers are?
Knowing which customers are most profitable ensures healthy business growth. Learn how to analyse customer value to make strategic decisions.
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How to manage marketing agencies and the pitching process
Working with marketing agencies helps you tap into skills you don’t have. Learn how to go out to tender and manage the pitching process in our blog.