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Business owners: if you’re not personally using LinkedIn, you’re missing out
Social media can be addictive and time-consuming. Here’s how to make the most out of the time you spend on LinkedIn.
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Marketing Matters #12 – Importance of Video
Marketing Matters #12 - Marketing support on the importance of video during Covid-19 from The Marketing Centre
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Maximise your marketing advantage with these 7 marginal gains
Every downturn is followed by an upswing. What can you do today to prepare?
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Why most marketing plans are a waste of time
A marketing plan is more than a list of activities. It’s a strategic document that helps maximise your potential. So what does a good one look like?
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Do you really know who your best and most valuable customers are?
Knowing which customers are most profitable ensures healthy business growth. Learn how to analyse customer value to make strategic decisions.
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How to brief an agency and agree a budget
A clear and considered brief will help bring your agency up to speed and increase the likelihood of delivering desired results. Find out how to write one.
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How to choose a CRM for your business
The right CRM can be a powerful tool for your marketing and sales teams. The wrong CRM can be a costly and time-consuming mistake.
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How to manage marketing agencies and the pitching process
Working with marketing agencies helps you tap into skills you don’t have. Learn how to go out to tender and manage the pitching process in our blog.