Business Insights

How to write a value proposition for your business in under 15 minutes

Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps.

The simple way to measure customer satisfaction

Keep putting off measuring customer satisfaction? Here’s a simple way to make it happen | The Marketing Centre

The 7 Ps and the 4 Pillars: what is marketing anyway?

25 questions every business owner needs to ask about their marketing

Business owners: if you’re not personally using LinkedIn, you’re missing out

Social media can be addictive and time-consuming. Here’s how to make the most out of the time you spend on LinkedIn.

Marketing Matters #12 – Importance of Video

Marketing Matters #12 - Marketing support on the importance of video during Covid-19 from The Marketing Centre

Maximise your marketing advantage with these 7 marginal gains

Every downturn is followed by an upswing. What can you do today to prepare?

Why most marketing plans are a waste of time

A marketing plan is more than a list of activities. It’s a strategic document that helps maximise your potential. So what does a good one look like?

Do you really know who your best and most valuable customers are?

Knowing which customers are most profitable ensures healthy business growth. Learn how to analyse customer value to make strategic decisions.