Fractional CMO
Business Insights
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The Marketer’s Guide To Selling Your Business
Don't let potential buyers overlook your business - new product development can make a business an attractive investment.
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Brand Building: What’s It All About?
Brand building has to start internally, and it has to start at the top of the business. So ask yourself this. How do you perceive your business?
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The importance of benchmarking if you’re selling your business
Building the value of your business ready for sale: our first port of call is multiples, benchmarks, and how to calculate true business value.
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B2B lead generation: create, nurture and close more leads
Learn how to optimize your B2B lead generation process with our step-by-step guide. From defining sales leads to lead nurturing to choosing your CRM.
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Marketing For Home Delivery Services
A clear proposition, managed expectations, and doing the basics right: Brian Hardie's tips for marketing in the home delivery services sector.
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5 Principles Of Business Growth
Setting a vision that will engage the whole workforce in delivering goals that support the vision, turns a business that survives into one that thrives.
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Public Relations: It’s Worth A Lot More Than You Think
PR isn't just about making contacts or getting press coverage. It's about your brand story and reputation.
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Marketing Isn’t All About Brilliant Ideas
Marketing isn't all about catchphrases and gimmicks. It's about strategy, execution and measurement.
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Is Marketing An Unnecessary Business Cost?
Too many business leaders believe marketing is nothing but a cost. This is untrue, if done well, marketing should earn you more than you spend.