Business Insights

Fractional CMO

The era of standalone marketing is over. It’s time for growth leadership.

This year’s CMO Outlookreflects a business landscape that looks very different to the one many leadership teams were navigating just a few years ago. Across the UK, our Fractional CMOs are seeing markets evolve faster, customer expectations shift, AI move from curiosity to commercial priority and leadership teams...

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Website rebuilds: How to get them right

Your website is one of your business’s most important assets. It’s often the first place potential customers go to learn more about you - Microsoft estimates that 75% of first-time interactions are website visits - so making a good first impression is key.

Implementation

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How Marketing Can Help You Sell Your Business

How Marketing Can Help You Sell Your Business.

Business

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Customer Retention Strategies

Customer retention is the cornerstone of long-term business success. Research shows that acquiring a new customer can cost up to seven times more than retaining an existing one.

Retention

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How to Create a Proper Marketing Plan That Drives Business Growth

Planning is essential if you want to deliver effective marketing that drives real business growth. Without a clear plan, your activity will lack focus, and you’ll be more likely to engage in ‘random acts of marketing’ with little business value.

Growth Strategy Marketing

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Customer journey mapping – the key to unlocking marketing metrics that improve ROI

Get it right and big campaign ideas can really drive brand awareness but they also carry significant risks that can undermine ROI and profitability if not executed with precision.

Strategy

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Feel like you’re falling behind with AI? 6 things you can do to catch up

How should you be using AI —and what you can do right now to build AI skills within your team?

AI

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Expert View: Big campaigns can be fun. Unlock Success – invest where it counts

Get it right and big campaign ideas can really drive brand awareness but they also carry significant risks that can undermine ROI and profitability if not executed with precision.

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Expert View: Navigating the Challenges of Account-Based Marketing (ABM) for SMEs

ABM: Why It’s Worth the Struggle for Long-Term Success

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Expert View: The marketing benefits of hosting a webinar – part 3

In today's digital age, webinars have emerged as a powerful tool for B2B companies to engage with prospects, nurture relationships, and ultimately drive sales.

Marketing Online Marketing

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