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Webinars have emerged as a powerful tool for B2B companies to engage with prospects, nurture relationships, and ultimately drive sales.
Learn how to align sales & marketing teams for success. Get expert insights on creating joint strategies, customer-centric approaches, and shared goals.
Our research has found that just 40% of businesses say their CRM isn’t used effectively by marketing or sales. We spoke to two of our Marketing Directors to learn why this happens and how you can implement and use your CRM the right way.
Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue being harder and more expensive to generate MDs and CEOs need to lead customer retention from the top down if they want marketing and sales to prioritise it The secret to retention is to catch issues early and build resilient relationships with key decision-makers
Lead generation is a priority for every business leader. But getting more leads isn’t always as simple as ‘doing more lead gen’.
Our research has found that just 28% of businesses say they are getting enough leads. Learn how to fix this problem - and why the solution isn’t always to do ‘lead generation’.
We explore why getting your pricing right is crucial to the success of your business.
Our research has found that a whopping 54% of UK businesses don’t have a business plan. But why does this happen and how can you overcome it?
Every purchase is a journey. Understanding and mapping this journey is key to improving your marketing and sales performance.