Case study

John Winter: Opening up new business opportunities

Adam Bennett talks about working with marketing director Michael Stewart and how he helped define their strategy and create new business opportunities.

Results

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Joint work with the Managing Director created an accessible and relevant mission, vision and values for the business.

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Work with the sales team allowed the business to understand the efforts required in retaining and growing new customers and in acquiring new ones.

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A clear proposition, defined tone of voice and a brand refresh (including a refreshed logo) created a stand-out suite of marketing.

"Bringing The Marketing Centre onboard was integral for us as a business…the part-time marketing director model allowed us to maximise and draw on the expertise of Michael. He was instrumental in helping us to define our strategy and open up new opportunities for the business."
Adam Bennett, Managing Director

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