Adam Bennett Managing Director at leading foundry and dental supplier John Winter talks about working with marketing director Michael Stewart and how he was instrumental in helping to define their strategy and open up new opportunities for the business.
Joint work with the Managing Director created an accessible and relevant mission, vision and values for the business.
Work with the sales team allowed the business to understand the efforts required in retaining and growing new customers and in acquiring new ones.
A clear proposition, defined tone of voice and a brand refresh (including a refreshed logo) created a stand-out suite of marketing.
"Bringing The Marketing Centre onboard was integral for us as a business…the part-time marketing director model allowed us to maximise and draw on the expertise of Michael. He was instrumental in helping us to define our strategy and open up new opportunities for the business."
Adam Bennett, Managing Director