Case study

Sigma: Building a brand and diversifying into new sectors

Sigma discusses how The Marketing Centre helped build its brand and redefine its marketing strategy, allowing it to communicate through defined channels.

Results

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Successfully created clarity on the strategic direction of the business with a new vision and mission together with a fit-for purpose set of organisational values. The strategic direction included developing a diversification strategy into new sectors to help reduce reliance on the retail sector which at that time was almost 100% of the client base.

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Implemented Hubspot CRM that centralised the client database, provided full marketing communications and lead generation automation across social and email.

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Completely rebuilt and repurposed the external and internal Sigma brand. Developed supportive collateral across the business and defined a content strategy that supported the proposition around being “experts” in their field.

Efforts of which have resulted in a marked increase across the leading KPI’s

  • Website traffic +137%
  • Social traffic +5,025%
  • Organic growth of database contacts +90%
  • PR +£50,000 of Advertising Value Equivalent (AVE)
"It’s been a pleasure having you on board over the last 18 months or so, I can say with certainty that you’ve delivered everything you promised and you’re leaving us with a fabulous brand."
Craig Bennett, CEO

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