Succeeding in Customer Retention

Welcome to our Customer Retention Resources Hub. Uncover expert insights, valuable blogs, and insightful case studies—all tailored to help you navigate the business landscape while prioritising and enhancing customer retention. We're here to assist you on your journey.

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Expert Insights 

Article
25 June 2024

Why retention is your most powerful (and most overlooked) growth lever

Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue...

Marketing Directors in boardroom meeting
Article
7 August 2023

Expert View: Harnessing the Power of Customer Retention: Best practices

Explore the impact of customer retention with compelling case studies from NMC Surfacing and...

Article
16 June 2022

Marketing Theory for Non Marketers – Customer retention 

Maximise sales with a 70% chance from repeat customers versus just 20% for new prospects. Focus on...

Article
7 July 2021

How understanding the customer journey helped this UK SME to get more leads and increase retention

Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

Article
12 November 2020

6 Reasons Why the B2B Customer Experience is Important

In a world where the balance has flipped from brand to customer, a positive customer experience is...

Article
23 April 2020

How to keep your customers

You’ve worked hard to win your customers. Develop smart strategies and tactics that will keep them...

Article
26 February 2020

7 steps to improve your customer retention

A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%? Is...

Customer retention
Article
14 August 2019

8 ways to build customer loyalty

Useful tips for better customer relationships and improved customer retention. Learn how to create...

14 ways to tell whether your customers love you
Article
21 June 2019

14 ways to tell whether your customers love you

Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...

Article
20 February 2018

Keeping Customers Satisfied in B2B and B2C Businesses

Customer retention is such an important element of marketing theory. So, what do you need to know?

Webinars & Reports

MM Retention Stat

Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark

Despite potential for revenue growth from existing customers, less than 40% have a customer retention strategy in place, indicating undervaluation of existing customer base, according to our recent study. Learn more about this and other enlightening stats in our latest report. 

Webinar - The CEOs Guide to Growth Levers_ 7 ways to grow your revenue

The CEO's guide to growth levers: 7 ways to grow your revenue

Discover the 7 fundamental growth levers that can help you identify new revenue streams and optimise your current channels for maximum growth in 2024 and beyond. 

 

Marketing Maturity Report 2024

From Insight to Impact: CEO Lessons from our 2024 Marketing Maturity Report

We dive into the heart of our 2024 Marketing Maturity Report, distilled from the responses of nearly 2,000 SME leaders. This webinar not only highlights the critical findings but also provides pointers to translate these insights into a roadmap for tangible business growth and marketing success.

Try our useful assessment tool to benchmark your progress

The Marketing 360 Framework laptop mockupMarketing 360 Assessment

Kickstart your marketing journey with our Marketing 360 Assessment, a key tool for strategic planning in business growth and success. When you complete the assessment, you'll receive a personalised report highlighting strengths and areas for improvement. The recommendations provided are not just generic advice; they are actionable insights that can be implemented to enhance your marketing strategies and help grow your business.

Customer Success Stories

 

Article
9 February 2022

Mixamate: Delivering customer insight and value

The Marketing Centre helps Mixamate to strengthen its marketing processes and drive measurable...

Article
9 January 2022

NMC: Build marketing function and support growth plans

The Marketing Centre helps surfacing and civil engineering specialists NMC build its marketing...

icon_tabletIf you enjoyed this content, you can explore a wealth of valuable resources on a variety of marketing subjects in our dedicated resources hub.

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