Role: Marketing Director
Region: Home CountiesChris has 25+ years experience across e:commerce, hospitality, beauty, health/fitness and automotive. He has a track record of driving growth and scaling early-stage businesses through to exit (OpenTable and Treatwell); and creating change in corporate environments (Conran, Ford and Hilton).
He is a results-oriented leader with strengths in brand strategy, creative development, communications strategy, product development; and acquisition/retention strategies.
Through broader commercial roles, he understands the interplay of marketing with other functions and knows how to align organisations behind a common goal/culture.
He interrogates existing thinking and delivers innovative strategies; and understands how to build genuinely unique, iconic brands.
Steered toptable to being European market leader, with revenues scaling 7x over a 5 year period. Exited to OpenTable in 2010
Helped scale Treatwell 9x over 4 years, culminating in the successful exit to Recruit Holdings in 2015. Led re-branding of Wahanda to Treatwell. Developed group-wide market playbook strategies and B2B revenue initiatives
Responsibility for brand, acquisition and retention teams (rev is currently 3x pre-covid levels). Currently building corporate and events business; and launching SaaS product
Responsible for group and restaurant level sales, marketing and PR activity for Terence Conran’s restaurant group. Developed central sales function to penetrate new market sectors.
Led UK marketing strategy across leisure, corporate and conferencing sectors. Developed and launched new product offerings; and developed UK communication strategy including customer reward programs (Hilton HHonors), agent/booker promotions and national “through the line” consumer campaigns
Wunderman Cato Johnson (WPP group)
Responsible for strategy and implementation of Ford Motor Company’s CRM program; and below the line vehicle launches. Implemented Ford Dealer Advertising Association campaigns.