David Abbott
Fractional CMO (North East England - Yorkshire and Humber)
- Healthcare
- Manufacturing
- Professional Services
- Retail & E-commerce
- Technology
"Maximising profitability through strategic pricing and marketing effectiveness"
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Created £1M in incremental sales at Premier Farnell by restructuring the UK catalogue, while also generating more than £100,000 in additional annual profit through a new customer response channel.
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Generated more than £450,000 in incremental profit in the first year at CPC through a sales initiative with ITV, while improving customer service reliability from one in four orders letting customers down to better than one in ten.
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• Launched a new e-commerce business for Siddall & Hilton Group Ltd, growing it to more than £2M in turnover.
What David Abbott brings
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Insight-Led Performance
Data, reporting and measurement that show what is working and where marketing investment should be focused.
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Commercial Growth
Marketing activity linked to revenue, margin and growth priorities, not activity for its own sake.
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Customer Insight
Customer understanding that shapes stronger propositions, messaging and engagemen
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Brand Strategy & Positioning
Sharper positioning and messaging that help businesses stand out and communicate value more clearly.
Profile
David helps businesses improve profit, pricing and performance by turning complex commercial challenges into clear, practical growth plans. Recognised as one of the world’s leading pricing experts, he brings more than 35 years’ experience across B2B and B2C markets, including electronics, manufacturing, telecoms, e-commerce, public sector and the NHS. His approach combines pricing authority, commercial discipline and simple, actionable marketing strategy focused on measurable results.
Ready to work with David Abbott?