Emma Rainey
Fractional CMO (South West England - Wales)
- Financial Services
- Healthcare
- Manufacturing
- Technology
"Accelerating growth through data-driven marketing strategies"
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100% increase in Marketing Qualified Leads and 150% increase in opportunities created year-over-year at HighRadius Corporation.
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Threefold increase in pipeline coverage with doubled lead volume in consecutive quarters at Aptean.
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7x return on investment, contributing to 35% of a £40-50m sales target at Bottomline Technologies.
What Emma Rainey brings
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Strategic Marketing Planning
Innovative marketing plans built around strategic business goals, ensuring every activity connects directly to commercial outcomes.
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Multi-Channel Lead Generation
Customer-centric brand and lead generation campaigns across multiple channels, with a proven record of delivering 30 to 50% increases in pipeline contribution.
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Data & Marketing Technology
Strong use of data, process, and marketing technology to improve effectiveness, including a 37% reduction in marketing costs through vendor rationalisation and smarter budget allocation.
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Team Leadership & Development
Experienced leadership of high-performing marketing and business development teams, including international marketing functions across EMEA.
Profile
Emma is a B2B marketing leader who helps growing businesses turn their marketing into a genuine growth engine. She specialises in combining creativity with data and technology to craft marketing strategies that drive measurable business impact, with a proven track record across technology, financial services, healthcare, and manufacturing.
Ready to work with Emma Rainey?