Helen Sloman
Fractional CMO (South East England)
- Financial Services
- Healthcare
- Professional Services
- Public Sector and Non-Profit
- Technology
"Creating opportunity and success for you and your business"
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Led a digital transformation programme for Mastercard’s international travel money product across 23 countries, relaunching the platform in seven months.
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Increased digital sales by 40% and reduced customer support calls by 30% through a more effective customer journey and digital platform.
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Acted as Strategic Marketing Adviser and mentor for more than 50 fast-growing small businesses through The British Library’s Innovating for Growth Scale-Ups programme.
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Supported private equity-owned software businesses with new market strategies, partner programmes, rebrands, marketing team development and seven-figure investment in mobile and digital financial services software.
What Helen Sloman brings
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Rapid Growth Planning
Creates and delivers practical growth strategies and implementation plans that help businesses move quickly from ambition to action.
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Customer-Focused Marketing
Transforms marketing around what customers really want, using sensible budgets and pragmatic activity that is designed to deliver results.
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Sales & Marketing Culture
Works with teams to build a stronger sales and marketing culture, improving collaboration, focus and shared accountability.
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Pragmatic Product & Service Development
Turns strong business ideas into customer-focused products and services that can be delivered quickly, clearly and on budget.
Profile
Helen brings far more than marketing direction, combining corporate finance, fintech, board-level and strategic advisory experience to help businesses grow sensibly and practically. She focuses on customer insight, clear communication and collaborative delivery, helping organisations turn good ideas into customer-focused products, services and marketing activity that deliver real business results.
Ready to work with Helen Sloman?