Lucy Hogarth

Lucy Hogarth

Founder

About me

Having worked in both agency and in-house marketing roles Lucy has developed an extensive understanding of businesses both large and small and a passion for developing brands.  

Clare and Lucy worked together running an integrated agency and leading client-facing teams which has given them a clear view of the frustrations felt by small and mid-size business owners about marketing and how fragmented their approach can be, and how much there is for them to gain by opening themselves up to a professional strategic marketing approach. Hence the formation of The Marketing Centre which gives business owners a means of getting access to these skills and the experience needed to make this happen, on an affordable part-time basis.

 

Business insights from Lucy Hogarth

Article
25 March 2026

Fractional CMO cost vs. full-time CMO: how to calculate the true cost and ROI for your business

Discover the cost and ROI benefits of hiring a fractional CMO vs. a full-time CMO for UK SMEs and...

Article
12 March 2026

How to ditch vanity metrics and choose marketing KPIs that drive real business growth

The Marketing Centre shares how to replace vanity metrics with strategic KPIs that align marketing...

Article
23 February 2026

Breaking Through the Growth Wall: Why Strategic Marketing Leadership Drives Sustainable Growth

Discover how strategic marketing leadership can help founder-led SMEs break through growth plateaus...

Ready to take
your marketing seriously?

Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.

So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.