Matthew Gaunt

Matthew Gaunt

Role: Marketing Director
Region: Home Counties
An accomplished multi-channel Marketing Director and NED with a career spanning several well-known high street and B2B brands. Matthew has gained hands-on experience identifying areas for business improvement and delivering commercial change within dynamic omnichannel businesses. His valuable breadth of commercial knowledge and digital expertise underpins a record of driving business transformations, Customer growth and bottom-line cash generation. 

Matthew has a solid understanding of Buying, Merchandising, Supply Chain, HR, people and culture, IT and, of course, Marketing. Matthew's broad marketing skills include identifying who your customers are and should be, to leading increasingly digital business change programmes and customer communications plans.

Matthew possesses an innate digital and analytical bias and the ability to unlock a brand’s growth potential in fast-paced markets and he brings a collaborative, cross-functional working style and an unswerving customer-centric team focus, consistently delivering increased customer value and bottom-line growth.


ExtraCare Retail
Non-Exec Chair of the retail division of later life housing business
Updating the brand and modernising the business through Digital 

Volunteer It Yourself
NED for CIC, putting NEET young people into EET outcomes through Volunteering, Community space regeneration and Qualifications.
Business oversight, insight and governance; and Chair of Advisory Board
Strategic marketing to support ambitious growth (grown from £20k to £3m). Coaching existing leadership and Marketing team 

Signet Retail - jewellery and watches retailer
Development of new Customer strategy: channel, product and multi-channel programme.   

Majestic Wine – specialist B2B and omnichannel wine business
Purchase by PE. Migrated onto new Customer, data and operational platforms, systems, structures and processes
Reposition and relaunched brand.  Ran all aspects of Marketing, Customer Service and Subscriptions.

Hamleys – International Toy Retailer and London Attraction
Executive management and P&L.  Due diligence and sale.

Wickes - omnichannel B2B and B2C Home Improvement and Kitchen/Bathrooms retailer
Ran Marketing, Customer propositions and communications across all divisions. Modernised through Digital – product / customer data, analytics, reporting, marketing, web and app.    

Senior marketing role controlling the in-store customer experience
Redesigned brand design/tov and trading plan

Musgrave Retail Partners – B2B and B2B2C international grocery wholesaler and symbol retail operator 
Ran marketing and e-commerce across this Wholesale, Franchise and Retail group, including 2000 Budgens and Londis franchised and owned stores

Wyevale Garden Centres and MFI Furniture 
Retail turnaround management team role for private equity owners of Wyevale Garden Centres and MFI.  

Waitrose - Marketing Manager

Business insights
by Matthew Gaunt

24 January 2024

Expert View: Mastering the Art of Cost Management in Business

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Home Counties

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