Nicky Macfarlane
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Nicky Macfarlane

Role: Marketing Director
Region: South East

A strategically focused marketing professional, Nicky is a Fellow of the Chartered Institute of Marketing, with expertise in creating effective growth plans which translate commercial goals into profitable financial results.

She has followed an entrepreneurial journey in a tech start-up, led the turnaround and recovery of loss-making businesses in the travel and leisure sectors, and has hands on experience of implementing digital transformation, leading organisational change, and developing high performance teams.

Motivated by finding innovative solutions to business challenges, Nicky has a track record of delivering sales growth through strategic marketing and customer centric B2B and B2C business development.

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Experience


Consultancy

Advising on 5 year plans, investment pitches and marketing strategies, scaling an Influencer marketing agency and Digital Marketing, Website and ZOHOCRM implementations

Cognect

Co-founder of an integrated Mobile App and software platform, creating a new brand from market mapping, customer value proposition and competitor insights.

COGO UK & Ireland

Product innovation and market development delivering revenue growth of 49% in Yr1, achieved through Partnership Marketing, Events, and embedding a result driven ethos into the Sales and Marketing to grow acquisition and conversions. Managed the acquisition and merger of the business to PE.

Real Experience Group

Digital transformation automating a single customer view, driving up retention and repeat levels, PPC & SEO agency management and Implementation of Salesforce

TUI Adventure & Education

Portfolio responsibility for brands delivering £56m annual revenue including, digital development of B2B & B2C websites, improving SEO performance and lead conversion, online advertising, website & MaximiserCRM redevelopment introducing lead management and reporting. Devised a global customer led growth strategy giving clarity on value proposition, improving product quality to drive up retention and referrals. PR / Crisis management

Case studies within
South East

Blueleaf: Support with merger integration and rebrand

The Marketing Centre helps newly merged specialist care partner Blueleaf, develop a strong brand...

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Radio Taxis: Creating a marketing structure & defining strategy

Geoffrey Riesel from Radio Taxis talks about how The Marketing Centre helped them create a clear...

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Unigloves: How we drove revenue growth and increased brand awareness

The Marketing Centre helps Unigloves to address issues they have had with stagnant revenue streams...

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