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High impact marketing professional who brings a mix of energy, commercial focus and real-world sales experience to help SMEs find a sustainable growth path.
Experienced in:
Technology, Financial Services, Professional Services, Education
My expertise
I help unlock your business potential by:
- Transforming underperforming marketing efforts into impactful, ROI-driven programs that drive business goals
- Revitalising your brand and value proposition to strengthen competitive positioning and build Sales team confidence
- Running Partner marketing programs to reach new channels/markets
- Using customer insight and analytics to improve CX and unlock revenue
- Gaining exposure and publicity for your business through compelling customer advocacy programs
My competitive edge
Connecting marketing and sales teams to boost business success
Based on my own sales leadership experience, I build practical marketing programs that align with sales efforts, evidenced by agreed KPIs that resonate within and outside of Marketing.
About me
I have worked with B2B businesses across financial services, communications technology and fintech to help them scale and attack new markets.At BT Business, I developed a new, award-winning TV campaign, as part of the launch of BT Business Plan, which repositioned BT Business as a value brand and achieved 10% increase in acquisition.
At Arkadin, I led a global re-brand across 35 countries which boosted sales and led to the successful acquisition by NTT Communications. I also created an award-winning digital customer adoption program which generated €4m incremental revenue.
At Cirrus Connects, I set up a highly successful partner marketing program which generated a pipeline worth £1.5m in year one, winning Gamma Telecom as a beacon partner.
Fun facts
On the weekends, you can find me on the golf course, or pitch side watching cricket or lacrosse. I’m also a NED on the England Lacrosse board, currently involved in preparing for the LA 2028 Olympics.I love Italian culture and travelling off grid around Italy there are always new places to explore – and new wines to sample!
