Pete Jakob
Central Team
About me
Pete is our central Marketing Director for The Marketing Centre - leading the small team responsible for all our demand generation and communications.
He is an expert at marketing systems, data and processes, and helps clients transform their strategies for generating demand.
His success is based on a broad skillset, an analytical approach and a collaborative style.
Pete’s background has included senior roles at IBM (30 years) including leading the deployment of Marketing Automation and managing the demand generation function for the UK. Since leaving in 2012 he has worked as part time marketing director or consultant on several projects both in technology and beyond – from startups to global multinationals. His recent part-time portfolio includes industries as diverse as manufacturing software, food packaging and wealth management.
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