Pete Jakob

Pete Jakob

Role: Marketing Director
Region: Southern Counties

Pete is our central Marketing Director for The Marketing Centre - leading the small team responsible for all our demand generation and communications.

He is an expert at marketing systems, data and processes, and helps clients transform their strategies for generating demand.  

His success is based on a broad skillset, an analytical approach and a collaborative style. 

Pete’s background has included senior roles at IBM (30 years) including leading the deployment of Marketing Automation and managing the demand generation function for the UK. Since leaving in 2012 he has worked as part time marketing director or consultant on several projects both in technology and beyond – from startups to global multinationals.  His recent part-time portfolio includes industries as diverse as manufacturing software, food packaging and wealth management.

Experience


IBM

Highlights over a 30 year career included leading the successful deployment of Marketing Automation (increased marketing contribution to sales pipeline by 75%), heading up the 25-strong software marketing team (drove 25% YoY increase in revenue from marketing leads), and leading the Advertising function (led major ITV broadcast sponsorship of 2011 Rugby World Cup)

Nokia

18 month project to help global mobile infrastructure provider move from a product –led to a customer-centric marketing approach, including establishing KPIs with sales and deploying Marketing Automation

MasterCard

Led project for educate and incentivise sales team for card offerings for small and medium businesses across Europe including award-nominated gamification app for sales competition. Over 12 months the sales performance went from “problem-child” to significant over-achiever.

Mestec

Overhauled Demand Generation strategy to shift the focus from outbound email campaigns to Inbound strategy anchored in PPC, compelling content and best-practice use of tele nurturing


ILX Group
Lead projects around Contact Data cleansing, Corporate Website redesign, Digital Marketing Process optimisation and mentoring of permanent staff.

Sealpac UK
Currently leading development of marketing plan including contact data overhaul and a full inbound lead generation strategy including content development, social outreach and nurturing.

Business insights
by Pete Jakob

Article
17 November 2022

How to pick marketing activities that will help you grow - even during times of uncertainty

It’s more important than ever to spend your marketing budget where it really matters. Here’s a...

what marketing to outsource
Article
1 July 2022

What marketing should you outsource - and what should you always do yourself?

Most marketing teams rely on specialist partners to get the job done. But some jobs you should...

Social Selling
Article
18 February 2022

3 different ways our team uses LinkedIn to generate leads

When it comes to lead generation and sales, LinkedIn is too powerful to ignore. These tips from our...

Case studies within
Southern Counties

Red Penguin Marine: Invigorating marketing efforts through mentoring and marketing support

The Marketing Centre helps Red Penguin Marine, refocus its marketing efforts through mentoring and...

Harmony Fire: Delivering measurable business growth through complete marketing synergy

Harmony Fire engaged The Marketing Centre to help develop its marketing strategy, processes and...

Huntington & Langham Estate: Refocusing marketing efforts with positive results

Huntington and Langham Estate discusses how The Marketing Centre helped to build its brand and...