Pete Jakob

Pete Jakob

Role: Marketing Director
Region: Southern Counties

Pete is our central Marketing Director for The Marketing Centre - leading the small team responsible for all our demand generation and communications.

He is an expert at marketing systems, data and processes, and helps clients transform their strategies for generating demand.  

His success is based on a broad skillset, an analytical approach and a collaborative style. 

Pete’s background has included senior roles at IBM (30 years) including leading the deployment of Marketing Automation and managing the demand generation function for the UK. Since leaving in 2012 he has worked as part time marketing director or consultant on several projects both in technology and beyond – from startups to global multinationals.  His recent part-time portfolio includes industries as diverse as manufacturing software, food packaging and wealth management.

Experience


IBM

Highlights over a 30 year career included leading the successful deployment of Marketing Automation (increased marketing contribution to sales pipeline by 75%), heading up the 25-strong software marketing team (drove 25% YoY increase in revenue from marketing leads), and leading the Advertising function (led major ITV broadcast sponsorship of 2011 Rugby World Cup)

Nokia

18 month project to help global mobile infrastructure provider move from a product –led to a customer-centric marketing approach, including establishing KPIs with sales and deploying Marketing Automation

MasterCard

Led project for educate and incentivise sales team for card offerings for small and medium businesses across Europe including award-nominated gamification app for sales competition. Over 12 months the sales performance went from “problem-child” to significant over-achiever.

Mestec

Overhauled Demand Generation strategy to shift the focus from outbound email campaigns to Inbound strategy anchored in PPC, compelling content and best-practice use of tele nurturing


ILX Group
Lead projects around Contact Data cleansing, Corporate Website redesign, Digital Marketing Process optimisation and mentoring of permanent staff.

Sealpac UK
Currently leading development of marketing plan including contact data overhaul and a full inbound lead generation strategy including content development, social outreach and nurturing.

Business insights
by Pete Jakob

Article
29 January 2024

Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark

Marketing Maturity Report. Explore SME dynamics. Uncover authentic challenges, strategies, and...

business woman smiling shaking hands
Article
27 June 2023

What to look for in your first marketing hire - and how to spot a good one

Hiring is never easy, especially for marketing roles. Understand the different kinds of marketers...

Business professional seating in front of a computer in an office environment
Article
11 May 2023

How many sales leads does your business need to hit revenue targets?

Learn how to accurately calculate how many B2B leads your business needs using your financial...

Case studies within
Southern Counties

Puritas team

Puritas

Puritas partnered with The Marketing Centre to leverage the expertise of a fractional Marketing...

Gaina: Delivering 20% Growth & Marketing Transformation

Discover how Gaina Software achieved 20% business growth with our marketing expertise.

Consumables Solutions Customer Testimonial

Consumables Solutions: Reigniting the brand and attracting more customers

Learn how Consumable Solutions, partnered with The Marketing Centre to revamp their brand image,...