Rebecca Shears
Fractional CMO (East of England)
- Construction and Property
- Consumer Goods
- Financial Services
- Retail & E-commerce
- Technology
"Driving sustainable, profitable growth through customer-led marketing strategies"
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Led the launch of a new purpose-led brand platform at TotallyMoney, embedding the positioning across customer touchpoints and improving CRM performance through deeper segmentation and personalisation.
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Increased monthly app engagement and product take-up at TotallyMoney by strengthening the customer journey, CRM activity and personalised communications.
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Spearheaded a global rebrand for OFX, including the brand’s US launch, driving a 25% year-on-year revenue uplift.
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Introduced CRM capability at OFX, developing the strategy and implementing Salesforce, which generated an additional $2M in revenue in its first year.
What Rebecca Shears brings
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Creative Growth Strategy
Creative marketing strategies for large and small businesses, designed to build brand awareness, increase lead generation and support sales growth.
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CRM & Customer Experience
CRM programmes built around segmentation, personalisation and stronger customer communication, improving conversion and customer experience.
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Brand & Rebrand Leadership
Branding and rebranding initiatives that sharpen market positioning, strengthen awareness and create a clearer reason for customers to engage.
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B2B Lead Generation & ABM
Targeted B2B strategies across sales outreach, events, digital marketing and account-based marketing to drive growth by sector.
Profile
Rebecca brings Customer-Centric Marketing Leadership, helping businesses turn customer needs and market opportunities into practical marketing plans that drive sustainable, profitable growth. With over 20 years’ experience across telecoms, technology and financial services, she combines B2B and B2C expertise with strong CRM, brand, digital and lead generation capability to improve customer engagement and commercial performance.
Ready to work with Rebecca Shears?