Richard Hancock

Role: Regional Director
Region: London

Richard has over 30 years international experience helping B2C & B2B businesses deliver strong & sustainable results by focusing on a thorough understanding of the key commercial issues, developing a clear strategy and building teams to deliver operational excellence. 

Rising through the ranks of the marketing departments of blue chip names such as Perrier & RHM Foods, he spent 10 years as Managing Director of an International Coffee company before spending another 10 years in leadership positions for a global digital entertainment company. He was also on the Board of the childrens’ charity Childline & on the council of ISBA.

Business insights
by Richard Hancock

Article
23 October 2023

How to increase sales by mapping your buyer journey

Every purchase is a journey. Understanding and mapping this journey is key to improving your...

Article
3 August 2023

Don’t start writing marketing job specs until you have a strategy

It’s easy to think that the first step in firing up your marketing is to hire some marketers. But...

What is your website for?
Article
21 July 2022

Lead Gen v Sales v Brand: What is Your Website For?

Every business needs a website - but many struggle to determine what they’re for. Here are four...

Case studies within
London

Mixamate: Delivering customer insight and value

The Marketing Centre helps Mixamate to strengthen its marketing processes and drive measurable...

Menzies: Making a brand stand out from the competition

We helped accountancy firm Menzies win the National Accounting Firm of the Year in 2016 by...

HPD Software: Creating a cohesive business development strategy

The Marketing Centre helps HPD Software to redefine their brand, their positioning and to generate...