Richard Hancock

Role: Regional Director
Region: London

Richard has over 30 years international experience helping B2C & B2B businesses deliver strong & sustainable results by focusing on a thorough understanding of the key commercial issues, developing a clear strategy and building teams to deliver operational excellence. 

Rising through the ranks of the marketing departments of blue chip names such as Perrier & RHM Foods, he spent 10 years as Managing Director of an International Coffee company before spending another 10 years in leadership positions for a global digital entertainment company. He was also on the Board of the childrens’ charity Childline & on the council of ISBA.

Business insights
by Richard Hancock

23 October 2023

How to increase sales by mapping your buyer journey

Every purchase is a journey. Understanding and mapping this journey is key to improving your...

3 August 2023

Don’t start writing marketing job specs until you have a strategy

It’s easy to think that the first step in firing up your marketing is to hire some marketers. But...

What is your website for?
21 July 2022

Lead Gen v Sales v Brand: What is Your Website For?

Every business needs a website - but many struggle to determine what they’re for. Here are four...

Case studies within

Mixamate: Delivering customer insight and value

The Marketing Centre helps Mixamate to strengthen its marketing processes and drive measurable...

Menzies: Making a brand stand out from the competition

We helped accountancy firm Menzies win the National Accounting Firm of the Year in 2016 by...

HPD Software: Creating a cohesive business development strategy

The Marketing Centre helps HPD Software to redefine their brand, their positioning and to generate...