Robert Stead

Robert Stead

Role: Marketing Director
Region: Southern Counties

Robert is a highly skilled Business to Business marketing director with over 13 years interim and part time experience.

A believer in the “if you cannot measure the improvement it doesn’t exist” approach to marketing; completely focused, pragmatic and practical.

Energetic, friendly and culturally adept, Robert has substantial European and international experience and is able to engage with the whole business, not just the marketing function.  With a good strategic and operational marketing balance, Robert is always happy to roll up his sleeves and get stuck in. Marketing Centre Marketing Director of the year 2014.

Experience


Part-Time Marketing Director

Over 7 years’ experience as a part-time marketing director with over 20 B2B companies between £1m and £80m turnover. Introducing new approaches and marketing clarity leading to improved results and better ROI


Full Time Marketing Director
Polycom, UK, France - EMEA Marketing Director

Built a marketing team and installed a marketing automation system that developed a $100m qualified annual pipeline at 40:1 ROI.

SiConnect, UK - VP Marketing

A technology start up . Developed a new product, managed initial sales to lead customers.

ISi, Switzerland - VP Marketing

A technology start up . Branded and positioned the technology. Built sales to first customers.

AMD, USA/Switzerland - Worldwide Director, Marketing

Managed a global marketing team of 150 with a substantial budget. Increased market share from 14% to 43% in 2 years. Build channel programme addressing 100,000 resellers and a technical hotline handling 400,00 support incidents per quarter.

Tunstall International, UK - Managing Director

Grew business 4 fold, established international markets in 6 countries.

IS^2, France, European Sales & Marketing Director

Grew business 3 fold.

Hewlett-Packard, UK - PC and Industry Marketing Manager

Launched the LaserJet printer and Vectra PC

Business insights
by Robert Stead

Random acts
Article
6 July 2022

How to stop spending money on ‘random acts of marketing’ that don’t have any impact

There’s one big reason why most marketing fails. Learn what it is - and how to avoid it.

24 questions
Article
8 March 2022

24 questions to ask before rebuilding your website

Answer these 24 questions to lock down the fundamentals of your new website, and how you’ll make...

Campaign based approach
Article
14 January 2022

The power of a campaign-based approach to marketing

The Marketing Centre’s Robert Stead is a vocal advocate of the integrated, campaign-based approach...

Case studies within
Southern Counties

Harmony Fire: Delivering measurable business growth through complete marketing synergy

Global fire protection firm, Harmony Fire engaged The Marketing Centre to help develop its...

Huntington & Langham Estate: Refocusing marketing efforts with positive results

Huntington and Langham Estate discusses how The Marketing Centre helped to build its brand and...

Safeaid: Strengthening marketing approach and maximising ROI

How we helped Safeaid Supplies, a leading manufacturer and retailer of PPE products, to strengthen...