Business Insights

by Julie Brook

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    21 March 2018

    How to tell if your pricing is wrong and what you can do about it

    We explore why getting your pricing right is crucial to the success of your business.

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    17 October 2017

    What Should Your Marketing Dashboard Look Like?

    Marketing dashboards are fundamental to reporting on results, here how your marketing dashboard...

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    19 September 2017

    Fitting Your Budget To Your Marketing Plan

    A successful marketing budget doesn’t start with numbers. Instead, it begins with a functional...

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    11 May 2017

    Customers Are Less Loyal, So Engage Early

    To understand the consumer, marketers have to understand their journey & the role marketing plays...

    segmentation for success
    22 March 2017

    Email Marketing For Beginners: Segmentation

    Segmentation is the key to maximising ROI for email campaigns. Best of all, it's remarkably easy to...

    professional services
    18 January 2017

    Professional services firms are changing - what to do about it

    We discuss the three main challenges that firms face as a result of the disruptive power of the...

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    2 December 2016

    The Marmite Effect: Brands As Tools For Business Negotiation

    Brands play an important role in influencing distribution strategies - something all business...

    17 November 2016

    The Marketer's Guide To Protecting Your Intellectual Property

    Without a firm grasp on your business’s IP, you can seriously undermine the value of the company...

    sponsorship
    28 July 2016

    Is Sponsorship Right For My Business?

    Is sponsorship right for my business? A discussion from the experts at The Marketing Centre.