Business Insights
Brand
How to do outbound email right
Death of email is exaggerated. Email can be really effective - if you do it right. Here’s how to do...
What is a customer persona - and does your business really need one?
Most customer personas are useless, but yours doesn’t have to be. Here’s how to avoid making the...
Expert View: Direct to Consumer (D2C) Marketing - How manufacturers can get it right
Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...
14 ways to tell whether your customers love you
Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...
How To Turn Your Business' Vision From Words To Action
Change doesn't come from setting a new company vision, but from how it's on boarded and implemented.
How Brand Value You Will Help You Sell Your Business
Brand value is the hidden deal maker in business negotiations. If you're getting ready to sell,...
Brand Building: What's It All About?
Brand building has to start internally, and it has to start at the top of the business. So ask...
How building an employee brand can help selling your business
Your employees and their perception of your business are hard to put a cash price on, but they can...