Business Insights

Brand

    7 September 2022

    How to do outbound email right

    Death of email is exaggerated. Email can be really effective - if you do it right. Here’s how to do...

    26 August 2022

    What is a customer persona - and does your business really need one?

    Most businesses’ customer personas are useless - but yours doesn’t have to be. Here’s how you avoid...

    11 August 2022

    Expert View: Direct to Consumer (D2C) Marketing - How manufacturers can get it right

    Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...

    14 ways to tell whether your customers love you
    21 June 2019

    14 ways to tell whether your customers love you

    Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...

    Benchmarking
    29 March 2019

    How Marketing Builds Future Exit Value

    Marketing can show buyers that your business is worth more than the competition's - and is...

    Writing on the wall - How to turn your business’ values and vision from words to action
    28 February 2019

    How To Turn Your Business' Vision From Words To Action

    Change doesn't come from setting a new company vision, but from how it's on boarded and implemented.

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    Selling your business - How marketing builds value. Part 5 - Brand
    16 January 2019

    How Brand Value You Will Help You Sell Your Business

    Brand value is the hidden deal maker in business negotiations. If you're getting ready to sell,...

    Brand building
    9 November 2018

    Brand Building: What's It All About?

    Brand building has to start internally, and it has to start at the top of the business. So ask...

    7 November 2018

    How building an employee brand can help selling your business

    Your employees and their perception of your business are hard to put a cash price on, but they can...