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What do Jet Skis, Hoovers and Velcro have in common? They’re all brand names that have become shorthand for their respective categories. No-one asks for a personal watercraft or a hook and loop fastener. We all fall back to the brand name, and everyone understands. Owning a category as these brands do is extremely tough […]
Discover practical strategies for SME leaders to build a clear, consistent brand that drives growth and enhances business performance.
Measuring the results of a lead generation campaign is easy. Measuring brand marketing success? A little trickier. Here’s how to do it in your business.
Brand building has to start internally, and it has to start at the top of the business. So ask yourself this. How do you perceive your business?
Not knowing the difference between re-positioning and re-branding and the other big brand mistakes made by growing businesses.
Business owners don’t always equate brand values with the value of their brand, but knowing what you stand for is more than nice words and self-promotion.
Brands are crucial. Here's how they work, how they go out of control, and how to bring them back again.
A brand is more than just a logo. We discuss what a brand is and why your business needs one.