Business Insights

by Lucy Hogarth

    26 July 2024
    Strategy Sales Marketing

    Sales & Marketing alignment: how to get it right

    Learn how to align sales & marketing teams for success. Get expert insights on creating joint...

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    18 July 2024
    Technology crm

    Only 40% of CRM systems get used effectively - here’s how to get the most out of yours

    Our research has found that just 40% of businesses say their CRM isn’t used effectively by...

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    25 June 2024
    Retention Growth Strategy

    Why retention is your most powerful (and most overlooked) growth lever

    Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue...

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    27 March 2024
    Strategy Leads B2B

    Why ‘more leads’ is rarely the answer

    Our research has found that just 28% of businesses say they are getting enough leads. Learn how to...

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    29 February 2024
    Strategy B2B Growth Strategy

    The secret to effective marketing? A proper business plan

    Our research has found that a whopping 54% of UK businesses don’t have a business plan. But why...

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    What is customer retention and why does it matter?
    4 December 2023
    Strategy Retention Metrics

    Customer Retention Strategies

    Customer retention is the cornerstone of long-term business success. Research shows that acquiring...

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    B2B lead gen tactics
    9 November 2023
    Leads

    What are the top B2B lead generation tactics in the UK right now?

    Which tactics are generating the most B2B leads in the UK?

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    Barriers to growth 1400px
    2 January 2023
    Growth Strategy

    7 Ways To Accelerate Your Business

    Business growth faces a variety of common barriers - factors which cause a plateau unless the...

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    16 June 2022
    Retention B2B Implementation

    Marketing Theory for Non Marketers – Customer retention 

    Maximise sales with a 70% chance from repeat customers versus just 20% for new prospects. Focus on...

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