Business Insights

Sales

    29 November 2023
    Strategy Leads Sales

    Why comparing marketing vs sales-sourced leads doesn’t work - and what to do instead

    Measuring marketing-generated vs sales-generated leads is massively counterproductive. Here’s what...

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    8 ways sales and marketing
    7 April 2022
    Sales Communication

    8 ways marketing and sales can work together to close deals

    The best chance of success comes from sales and marketing working together to close opportunities.

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    9 November 2021
    Leads Sales

    What's a ‘good’ lead for your business? And how to get sales and marketing to agree

    Learn how to define a ‘quality lead’ for your business in 5 simple steps.

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    Improving The Relationship Between Sales & Marketing
    21 August 2019
    Sales Business

    Improving The Relationship Between Sales & Marketing

    These simple steps will make sure your sales and marketing teams are properly aligned

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    Sales and marketing - do they need their own directors
    1 April 2019
    Sales Marketing Team

    Sales And Marketing - Do They Need Their Own Directors?

    If you think you only need one director for both sales and marketing - think again.

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    12 April 2017
    Sales Marketing Team ROI

    Marketing Theory for Non Marketers – Sales alignment

    A lack of sales and marketing alignment can hinder your business' progression. Here's how to spot...

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    death of a salesman
    10 August 2016
    Sales Marketing Team

    How the relationship between sales & marketing has changed

    The journey from prospect to customer is now more complex and, as a result, the distinction between...

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