Most marketing ROI calculations are misleading – here’s how you should do it
Master the art of calculating marketing ROI accurately. Avoid vanity metrics, incomplete data, and realise the importance of more than just acquisition.
Marketing
Filter by:
Showing 28–36 of 60
-
-
What’s your business’s Marketing Maturity Score?
Our Marketing 360 assessment is a quick and easy way to assess your marketing performance and prioritise areas to work on.
-
How to write a value proposition for your business in under 15 minutes
Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps.
-
Business owners: if you’re not personally using LinkedIn, you’re missing out
Social media can be addictive and time-consuming. Here’s how to make the most out of the time you spend on LinkedIn.
-
Maximise your marketing advantage with these 7 marginal gains
Every downturn is followed by an upswing. What can you do today to prepare?
-
Why most marketing plans are a waste of time
A marketing plan is more than a list of activities. It’s a strategic document that helps maximise your potential. So what does a good one look like?
-
Do you really know who your best and most valuable customers are?
Knowing which customers are most profitable ensures healthy business growth. Learn how to analyse customer value to make strategic decisions.
-
How to find and fix leaks in your sales and marketing funnel
Continuously monitoring your sales and marketing funnel is the best way to create a smooth buyer journey. Find out more.
-
Putting Marketing Theory Into Action – The step by step guide for business leaders
A step by step guide for business leaders who want marketing to help their business grow.