Mathew Gully
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Mathew Gully

Role: Marketing Director
Region: Yorkshire and Scotland
Mathew is a seasoned marketing leader and NED with over 25 years’ experience, the last 15 of which have been at Board level with familiar, high-profile brands across a range of sectors including health & wellbeing, e-commerce, local government, and e-gaming. He is insight driven, with a passion for understanding the human aspect of organisations, connecting businesses with their customers to drive profitable growth, with a track record of delivering across B2C and B2B markets. 
Mathew is an experienced fractional marketing director, who brings his multi-channel marketing experience and commerciality to organisations of all shapes and sizes, supporting them in realising their potential.
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Experience


Fractional CMO / Investor / Business Mentor    
Working with multiple financial services clients and Guernsey Post, building partnerships with global retailers. Investor/Mentor award winning start-up in the maritime sector and  
Non-Executive Director for International Education provider 

allbeauty - Chief Executive Officer
Headed online health and beauty retailer to post-covid growth through increased customer transactions and led the acquisition of competitor business, developing a combined £200M+ revenues across 13 countries. 

Stride Gaming / The Rank Group - Chief Marketing Officer
Marketing lead for AIM listed eGaming company, across multiple verticals and markets. Led a team of 45 people across product development, customer acquisition and retention. 

Marketing Director/General Manager 
Marketing and Business head for then fledgling Hearing Aid business that now exists in over 750 stores in the UK and across 6 other countries. Led the integration with the NHS and various charitable institutions.

BUPA - Head of Marketing
Led the B2C, B2B and Intermediary marketing functions (team of 24) for the main health insurance business. Introduced TV campaigns, direct mail and BUPA Online; and created and led BUPA’s global best practice marketing academy.

Case studies within
Yorkshire and Scotland

Arrow Industrial

Arrow: Revitalising growth with strategic marketing

Arrow, the UK's leading industrial door provider, achieved double digit growth. Learn how we...

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Siddall & Hilton: building a marketing function to drive top-line profitable growth

Siddall & Hilton's transformation journey: Building a marketing function for top-line growth....

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modular building being lifted by a crane

Elite Systems GB: Filling pipeline and achieving 30% growth

Learn how we helped to empower Elite Systems GB to achieve £11m turnover amidst distractions and...

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