Business Insights
The sales and marketing activities you need to push leads through the funnel faster
Try this quick-fire exercise to establish who takes ownership of each part of the lead generation...
What are the top B2B lead generation tactics in the UK right now? [RESEARCH]
Which tactics are generating the most B2B leads in the UK?
How to Land the Leads Your Business Needs
Try this quick-fire exercise to establish who takes ownership of each part of the lead generation...
How many leads you need to hit your revenue targets?
Try this simple exercise to calculate how many contacts, qualified leads and customers you need to...
What's a ‘good’ lead for your business? And how to get sales and marketing to agree
Learn how to define a ‘quality lead’ for your business in 5 simple steps.
Six steps for creating your marketing strategy
Tim Parrack discusses why it’s essential to differentiate between a marketing strategy and a...
We’ve been regularly creating content for 7 years - here’s what we’ve learned
Over the years, content marketing has been central to how we’ve built our brand and grown the...
What’s it really like to be a portfolio marketing director?
A portfolio career allows for added flexibility and a fascinating range of clients. But there are...
Your top data privacy and GDPR questions answered
Here are the top things that UK SME owners need to be aware of to stay on the right side of...