Business Insights

by Brian Hardie

    30 August 2022

    How much should you be spending on your marketing?

    Figuring out how and where to focus your marketing budget can be a difficult task for business...

    Top 10 questions
    13 May 2022

    The top 10 questions about lead generation - and our answers

    How can we get more leads? What is a good lead? What do I do with leads that don’t advance? Our...

    13 July 2021

    What is the Future of Virtual & Physical Events?

    When will physical events come back? And when they do, what form will they take?

    Value proposition
    30 September 2020

    How to write a value proposition for your business in under 15 minutes

    Business owners and marketers need to understand who their customer is, what they’re trying to...

    Five steps to 5x your sales pipeline in 3 months
    10 July 2020

    How to 5x your sales pipeline in 3 months

    Marketing isn't all about the long-term, it can help in the here and now. But moving fast doesn't...

    17 April 2020

    How to step up during the downturn

    Even in a recession, there are things that business owners can do to strengthen their hand. Click...

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    Five strategies for cost effective lead generation
    19 November 2019

    Five strategies for cost effective lead generation

    There are numerous ways to generate leads, but what are the most cost-effective methods?

    Customer retention
    14 August 2019

    6 ways to improve your customer retention

    Useful tips for better customer relationships and improved customer retention. Learn how to create...

    Selling your business - How marketing builds value. Part 5 - Brand
    16 January 2019

    How Brand Value You Will Help You Sell Your Business

    Brand value is the hidden deal maker in business negotiations. If you're getting ready to sell,...