Business Insights

by Brian Hardie

    29 November 2023

    Why comparing marketing vs sales-sourced leads doesn’t work - and what to do instead

    Measuring marketing-generated vs sales-generated leads is massively counterproductive. Here’s what...

    business woman laughing
    22 May 2023

    Four tried-and-tested tactics for cost-effective lead gen

    Discover proven lead gen strategies and tactics for your business. Maximize your reach, build trust...

    business man working on a laptop
    1 March 2023

    Unlock Your Lead Generation Potential with our Lead Generation Pulse Check 

    For business owners, starting lead generation can be daunting. Try our Lead Gen Pulse Check, a...

    Top 10 questions
    13 May 2022

    Generating leads: Your questions, our answers

    How can we get more leads? What is a good lead? What do I do with leads that don’t advance? Our...

    Value proposition
    30 September 2020

    How to write a value proposition for your business in under 15 minutes

    Business owners and marketers need to understand who their customer is, what they’re trying to...

    Customer retention
    14 August 2019

    8 ways to build customer loyalty

    Useful tips for better customer relationships and improved customer retention. Learn how to create...

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    Marketing for Home Delivery Services - Delivering results-1
    17 September 2018

    Marketing For Home Delivery Services

    A clear proposition, managed expectations, and doing the basics right: Brian Hardie's tips for...

    Is LinkedIn right for my business-1
    2 May 2018

    Is LinkedIn Right For My Business?

    For business development, targeting a clear niche and deepening relationships, LinkedIn may be the...

    GDPR - why you should be legitimately interested
    18 April 2018

    Why You Should Be Legitimately Interested

    GDPR will change B2B marketing for the better - but under 'legitimate interest', the best of...