Business Insights


    Marketing Directors in boardroom meeting
    7 August 2023

    Harnessing the Power of Customer Retention: Best practices

    Explore the impact of customer retention with compelling case studies from NMC Surfacing and...

    16 June 2022

    Marketing Theory for Non Marketers – Customer retention 

    Maximise sales with a 70% chance from repeat customers versus just 20% for new prospects. Focus on...

    7 July 2021

    How understanding the customer journey helped this UK SME to get more leads and increase retention

    Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

    12 November 2020

    6 Reasons Why the B2B Customer Experience is Important

    In a world where the balance has flipped from brand to customer, a positive customer experience is...

    23 April 2020

    How to keep your customers

    You’ve worked hard to win your customers. Develop smart strategies and tactics that will keep them...

    26 February 2020

    7 steps to improve your customer retention

    A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%? Is...

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    Customer retention
    14 August 2019

    8 ways to build customer loyalty

    Useful tips for better customer relationships and improved customer retention. Learn how to create...

    14 ways to tell whether your customers love you
    21 June 2019

    14 ways to tell whether your customers love you

    Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...

    20 February 2018

    Keeping Customers Satisfied in B2B and B2C Businesses

    Customer retention is such an important element of marketing theory. So, what do you need to know?