Business Insights
by Lucy Hogarth
Common mistakes businesses make with their marketing plans (and how a fCMO helps you avoid them)
Discover how to avoid common marketing plan mistakes and see how a fractional CMO can provide...
How to build a demand-led marketing budget for 2026
Learn how to create a dynamic, demand-led marketing budget for 2026 that balances short-term...
How to choose a fractional CMO agency
Learn how to choose the right fractional CMO agency to ensure strategic fit, measurable impact, and...
How to Create a Proper Marketing Plan That Drives Business Growth
Planning is essential if you want to deliver effective marketing that drives real business growth....
Can AI replace a CMO? What businesses need to know
Can AI replace a CMO? Discover why human creativity, strategic insight, and emotional intelligence...
Why retention is your most powerful (and most overlooked) growth lever
Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue...
What does a fractional CMO do?
Explore the concept of fractional twinning in the C-suite, specifically in the CMO role, and...
How to Turn Your Customer Experience into a Revenue Driver
Discover the seven key signs that indicate it's time to hire a fractional CMO to drive your...
What is Fractional Twinning?
Explore the concept of fractional twinning in the C-suite, specifically in the CMO role, and...