Business Insights

Brand

    7 February 2024

    Brand differentiation: how smart B2B SMEs build powerful brands

    Brand differentiation is often misunderstood and overlooked. We caught up with two of our Marketing...

    8 January 2024

    Lead generation vs brand awareness: why winning businesses invest in both

    There’s more to marketing than lead generation. Building a great brand can positively impact...

    7 September 2022

    How to do outbound email right

    Death of email is exaggerated. Email can be really effective - if you do it right. Here’s how to do...

    26 August 2022

    What is a customer persona - and does your business really need one?

    Most customer personas are useless, but yours doesn’t have to be. Here’s how to avoid making the...

    11 August 2022

    Expert View: Direct to Consumer (D2C) Marketing - How manufacturers can get it right

    Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...

    14 ways to tell whether your customers love you
    21 June 2019

    14 ways to tell whether your customers love you

    Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...

    Subscribe to our blog

    Gain access to a wealth of diverse marketing expertise.

    Benchmarking
    29 March 2019

    How Marketing Builds Future Exit Value

    Marketing can show buyers that your business is worth more than the competition's - and is...

    Writing on the wall - How to turn your business’ values and vision from words to action
    28 February 2019

    How To Turn Your Business' Vision From Words To Action

    Change doesn't come from setting a new company vision, but from how it's on boarded and implemented.

    Selling your business - How marketing builds value. Part 5 - Brand
    16 January 2019

    How Brand Value You Will Help You Sell Your Business

    Brand value is the hidden deal maker in business negotiations. If you're getting ready to sell,...