Business Insights
Brand
How building an employee brand can help selling your business
Your employees and their perception of your business are hard to put a cash price on, but they can...
Getting Ready For Brexit: Looking After Your Customers
Deal or no deal, Brexit will shake up marketplaces - but keeping customers front and centre will...
Marketing Theory For Non-Marketers
If you're brand new to marketing, here's all you need to know about marketing theory.
Don’t slip up: 5 big brand mistakes all business owners make
Not knowing the difference between re-positioning and re-branding and the other big brand mistakes...
The Marketing Guide To Building Your Brand
Brands are crucial. Here's how they work, how they go out of control, and how to bring them back...
The Marmite Effect: Brands As Tools For Business Negotiation
Brands play an important role in influencing distribution strategies - something all business...
What Is A Brand And Why Do You Need One?
A brand is more than just a logo. We discuss what a brand is and why your business needs one.
Is PPC Right For My Business?
When should a business adopt PPC, and when should they leave it well alone?