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7 July 2021

Sales Business Services

How understanding the customer journey helped this UK SME to get more leads and increase retention

Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

ROI calculations

23 February 2021

Communication Services Implementation

Most marketing ROI calculations are misleading - here’s how you should do it

Marketing ROI only works if you’re looking at the right things. Here’s how to avoid the...