Business Insights


    7 July 2021

    How understanding the customer journey helped this UK SME to get more leads and increase retention

    Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

    ROI calculations
    23 February 2021

    Most marketing ROI calculations are misleading - here’s how you should do it

    Marketing ROI only works if you’re looking at the right things. Here’s how to avoid the...

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