Business Insights

Metrics

    Your GDPR questions answered
    24 August 2021

    Your top data privacy and GDPR questions answered

    Here are the top things that UK SME owners need to be aware of to stay on the right side of...

    Understanding marketing metrics
    11 June 2021

    How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business

    Being able to measure and forecast their sales and marketing performance gave this UK SME the...

    3 June 2020

    How to get a great ROI from your agency: six tips

    Agency relationships are a two-way street. Both sides have to invest time and effort to create a...

    12 March 2020

    Why most marketing plans are a waste of time

    A marketing plan is so much more than a list of activities. It’s a strategic document that can help...

    The standard version of Google Analytics is completely free-to-use and is incredibly deep for a free tool
    7 September 2019

    Tools and tips for effectively measuring marketing ROI

    The tools that will help you measure your marketing effectiveness and give you a true picture of...

    Metrics
    12 August 2019

    How to measure brand awareness

    Find out why measuring brand awareness is important and how to choose the right metrics..

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    Return On Marketing Investment getting the foundations right
    15 May 2019

    Return On Marketing Investment: getting the foundations right

    Two thirds of the businesses we work with don't know how to start with ROI - so we explain how.

    5 reasons your marketing budget will be wrong
    13 March 2019

    5 Reasons Your Marketing Budget Will Be Wrong

    A guide to how your marketing budget should look, work and demonstrate ROI.

    Marketing Mythbusters 3 - Marketing is an unnecessary business ‘cost’
    8 August 2018

    Is Marketing An Unnecessary Business Cost?

    Too many business leaders believe marketing is nothing but a cost. This is untrue, if done well,...