Business Insights

Metrics

    25 October 2024
    Leads ROI Metrics

    Customer journey mapping - the key to unlocking marketing metrics that improve ROI

    Get it right and big campaign ideas can really drive brand awareness but they also carry...

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    What is customer retention and why does it matter?
    4 December 2023
    Strategy Retention Metrics

    Customer Retention Strategies

    Customer retention is the cornerstone of long-term business success. Research shows that acquiring...

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    business woman laughing to camera
    8 March 2023
    Strategy B2B ROI

    4 Ways to Maximise the ROI & Impact of a Limited Marketing Budget

    Elevate your marketing ROI, even on a tight budget. Actionable tips for small to mid-sized...

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    Understanding marketing metrics
    11 June 2021
    Metrics

    How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business

    Being able to measure and forecast their sales and marketing performance gave this UK SME the...

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    9 June 2021
    Metrics

    UK SME Owners Flummoxed by Marketing Metrics [RESEARCH]

    UK SME owners struggle to measure cost per acquisition. Ensure your marketing budget aligns with...

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    ROI calculations
    23 February 2021
    Metrics

    Most marketing ROI calculations are misleading - here’s how you should do it

    Master the art of calculating marketing ROI accurately. Avoid vanity metrics, incomplete data, and...

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    8 January 2019
    ROI Metrics

    Measuring marketing results 1: Fundamentals of ROI

    Return On Investment is the bedrock of a viable marketing strategy. How exactly is your spending...

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    7 March 2018
    Consultants Metrics

    5 Questions To Ask Your Marketing Consultant About ROI

    The next time you get into a conversation about return on marketing investment, fire these five...

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    8 November 2017
    Business Metrics

    Master Marketing - Return On Investment

    Marketing isn't just the posters, email newsletters and social media campaigns. It's panning,...

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