20 May 2020

What kind of business do you want to be during COVID-19?

Robert Stead
Written by Robert Stead

Robert is a highly skilled Business to Business marketing director with over 13 years interim and part time experience. A believer in the “if you cannot measure the improvement it doesn’t exist” approach to marketing; completely focused, pragmatic and practical. Energetic, friendly and culturally adept, Robert has substantial European and international experience and is able to engage with the whole business, not just the marketing function. With a good strategic and operational marketing balance, Robert is always happy to roll up his sleeves and get stuck in. Marketing Centre Marketing Director of the year 2014.

We all respond to crises differently. 

One of the things we’ve heard a lot over the past couple of months is that there’s no right way to feel right now. Feeling anxious and stressed is perfectly natural.

Over the past few weeks we’ve been exploring what business owners can do to make the most out of a bad situation. But while it’s important to be proactive and look for opportunities, it’s also important to step back occasionally and reflect on our own behaviour. 

We recently saw a great diagram doing the rounds on LinkedIn: Who Do I Want To Be During COVID-19?

Covid Zones-1

It got us thinking about our role as business owners. How can we adapt our behaviour to maximise our positive impact on our business, our people, our customers and the economy?

After a bit of thought and a few conversations within the team, we created our own diagram: What Kind of Business Do You Want to Be During COVID-19?

businesses c19-1

Obviously, we’re not suggesting that we have all the answers. But a bit of self-reflection every now and again is always a good idea.

Where is your business on this diagram? Where were you two weeks ago? Where do you hope to be a month from now?

Most people will recognise aspects of their business’ behaviour in each of the three groups and that’s OK. But the closer you get to the Growth Zone - investing in your most important relationships, focusing on the long-term and adapting to the situation - the better the outcomes will be for you and your business.

Watch this video as we explore these 3 business behaviour themes further and discuss how your business can effectively transition in the current climate.



We hope you find this useful. If you can think of anything that we’ve missed that you’d like to share, feel free to drop us a line by Twitter, LinkedIn or email.


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