Case study

Mixamate: Delivering customer insight and value

The Marketing Centre helps UK's leading provider of mix on site concrete and screed, Mixamate to strengthen its marketing processes and drive measurable business growth.

Full Case Study

Challenge

  • To review and evolve the marketing strategy.
  • To review current sales and marketing activities and develop plans to increase lead generation.
  • Develop the remarketing activity and planning.
  • Bring structure to the customer segmentation and targeting with focus on quality profitable customers.

Solution

  • Oversee the marketing strategy for regular review with the senior team to check progress.
  • Working with the sales and marketing teams across the London and Yorkshire offices to identify opportunities and set up weekly review process.
  • Analysis of the available customer and sales data to identify key trends and opportunities. • Develop a “thought leadership” programme to support the positioning of Mixamate. 

Results

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Marketing contribution to the business achieving impressive double-digit sales growth versus 2020.

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33% growth in new customers versus prior year with particular focus on quality, higher spending new customers.

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Reactivation of 10% of dormant customers who had not spent for 7 months preceding the digital marketing activity.

"David got quickly involved with our business and our ambitions for growth helping us continue to build our brand and develop a marketing strategy that contributed towards positive results for the business. We have been delighted with all of David’s work and support."
Chris Smith, Mixamate Owner

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