Marketing for the Construction Industry
Resources, Webinars and Guides
Quick links:
Breaking Ground:
Unlocking growth through Marketing
The UK construction industry comprises businesses involved in designing, planning, constructing, and maintaining structures. With over 350,000 companies, it shapes the built environment and contributes significantly to the economy. The industry’s estimated contribution to the UK economy in 2022 was over £174 billion, with a 2.8% growth rate on the previous year. Despite this, challenges such as skill shortages and rising costs limit growth and success. A well-executed marketing strategy can help you overcome these challenges and drive business growth.
Read on to discover how an effective approach to marketing can help unlock the full potential of the construction industry.
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Elite Systems GB: Filling pipeline and achieving 30% growth
Learn how we helped to empower Elite Systems GB to achieve £11m turnover amidst distractions and...

Mixamate: Delivering customer insight and value
The Marketing Centre helps Mixamate to strengthen its marketing processes and drive measurable...

NMC: Build marketing function and support growth plans
The Marketing Centre helps surfacing and civil engineering specialists NMC build its marketing...

Marketing in the Age of Machines: Why Human Insight Still Leads the Way
Learn how SMEs can establish authority and drive business growth by becoming recognized specialists...

What does a fractional CMO do?
Explore the concept of fractional twinning in the C-suite, specifically in the CMO role, and...

What is Fractional Twinning?
Explore the concept of fractional twinning in the C-suite, specifically in the CMO role, and...

Expert View: Stand Out! Becoming a Respected Specialist in Your Sector or Industry
Learn how SMEs can establish authority and drive business growth by becoming recognized specialists...

Expert View: Product Marketing: The Secret Weapon Your Business Need
Discover how product marketing bridges the gap between product, sales, and marketing to drive...

Benefits of a fractional CMO
Discover how hiring a fractional CMO provides cost-effective, senior-level marketing expertise to...

Why businesses that balance lead generation and brand building grow faster
Discover how to craft a compelling value proposition that resonates across generations in both B2B...

How to leverage business growth in 2025
Discover key strategies for business growth in 2025, including leveraging AI, financial resilience,...

Expert View: Navigating the Challenges of Account-Based Marketing (ABM) for SMEs
ABM: Why It’s Worth the Struggle for Long-Term Success

Why retention is your most powerful (and most overlooked) growth lever
Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue...

The secret to effective marketing? A proper business plan
Our research has found that a whopping 54% of UK businesses don’t have a business plan. But why...

Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark
Marketing Maturity Report. Explore SME dynamics. Uncover authentic challenges, strategies, and...

Webinar: CEO's Guide to Growth Levers - 7 Ways to Grow Your Revenue

Webinar: CEO's Guide to Marketing ROI - 6 Metrics to Tell What is Really Working

Business Guide: Lead Gen in 10 - Quickfire Exercises to Improve your Lead Generations

Business Guide: How Marketing builds Future Exit Value

Guide: Making Marketing ROI Work for Your Busines

Tools: The Marketing Centre Lead Conversion Calculator - Calculate what is Needed to Meet your Growth Objectives

Guide: B2B Lead Generation - Generating, nurturing, and making the most out of your leads

Webinar: The CEO's Guide to the Science of Pricing: Gain insights on how to increase your prices.