Marketing for the Construction Industry

Resources, Webinars and Guides

Welcome to your website page dedicated to providing valuable resources for companies like yours in the construction industry to help overcome barriers and achieve business growth.
Our page is designed to offer comprehensive  marketing guidance, tools, and strategies that can be used to help address the challenges that construction businesses commonly face. 

Quick links:

Marketing as a tool for business growth

 


Breaking Ground: 
Unlocking growth through Marketing

The UK construction industry comprises businesses involved in designing, planning, constructing, and maintaining structures. With over 350,000 companies, it shapes the built environment and contributes significantly to the economy. The industry’s estimated contribution to the UK economy in 2022 was over £174 billion, with a 2.8% growth rate on the previous year. Despite this, challenges such as skill shortages and rising costs limit growth and success. A well-executed marketing strategy can help you overcome these challenges and drive business growth.

Read on to discover how an effective approach to  marketing can help unlock the full potential of the  construction industry.

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Peer Review: Examples of Marketing Success

 


modular building being lifted by a crane
Article
31 July 2023

Elite Systems GB: Filling pipeline and achieving 30% growth

Learn how we helped to empower Elite Systems GB to achieve £11m turnover amidst distractions and...

Article
9 February 2022

Mixamate: Delivering customer insight and value

The Marketing Centre helps Mixamate to strengthen its marketing processes and drive measurable...

Article
9 January 2022

NMC: Build marketing function and support growth plans

The Marketing Centre helps surfacing and civil engineering specialists NMC build its marketing...


Expert Insights on Business Growth

 


Article
11 August 2025

Marketing in the Age of Machines: Why Human Insight Still Leads the Way

Learn how SMEs can establish authority and drive business growth by becoming recognized specialists...

Article
18 July 2025

What does a fractional CMO do?

Explore the concept of fractional twinning in the C-suite, specifically in the CMO role, and...

Article
17 July 2025

What is Fractional Twinning?

Explore the concept of fractional twinning in the C-suite, specifically in the CMO role, and...

Expert View: Stand Out! Becoming a Respected Specialist in Your Sector or Industry
Article
21 May 2025

Expert View: Stand Out! Becoming a Respected Specialist in Your Sector or Industry

Learn how SMEs can establish authority and drive business growth by becoming recognized specialists...

Why Product Marketing Is Your Secret Weapon for Business Growth
Article
15 May 2025

Expert View: Product Marketing: The Secret Weapon Your Business Need

Discover how product marketing bridges the gap between product, sales, and marketing to drive...

Benefits of a Fractional CMO: is it right for your business?
Article
15 April 2025

Benefits of a fractional CMO

Discover how hiring a fractional CMO provides cost-effective, senior-level marketing expertise to...

Article
7 April 2025

Why businesses that balance lead generation and brand building grow faster

Discover how to craft a compelling value proposition that resonates across generations in both B2B...

Article
4 April 2025

How to leverage business growth in 2025

Discover key strategies for business growth in 2025, including leveraging AI, financial resilience,...

ABM: Why It’s Worth the Struggle for Long-Term Success
Article
19 September 2024

Expert View: Navigating the Challenges of Account-Based Marketing (ABM) for SMEs

ABM: Why It’s Worth the Struggle for Long-Term Success

Article
25 June 2024

Why retention is your most powerful (and most overlooked) growth lever

Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue...

Article
29 February 2024

The secret to effective marketing? A proper business plan

Our research has found that a whopping 54% of UK businesses don’t have a business plan. But why...

Article
29 January 2024

Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark

Marketing Maturity Report. Explore SME dynamics. Uncover authentic challenges, strategies, and...

Webinars & Business Guides to get you started

 


Webinar - The CEOs Guide to Growth Levers - 7 ways to grow your revenue-1

Webinar: CEO's Guide to Growth Levers - 7 Ways to Grow Your Revenue

 

Webinar - The CEOs Guide to Marketing ROI_ 6 Metrics to help you see whats working

Webinar: CEO's Guide to Marketing ROI - 6 Metrics to Tell What is Really Working

Webinar - Lead Generation Clinic

Business Guide: Lead Gen in 10 - Quickfire Exercises to Improve your Lead Generations

Guide - How Marketing Builds Future Exit Value

Business Guide: How Marketing builds Future Exit Value

 

Making Marketing ROI Work For Your Business guide image

Guide: Making Marketing ROI Work for Your Busines

lead gen calculator

Tools: The Marketing Centre Lead Conversion Calculator - Calculate what is Needed to Meet your Growth Objectives

Guide - Business to Business Lead Generation

Guide: B2B Lead Generation - Generating, nurturing, and making the most out of your leads

Webinar - The CEOs Guide to the Science of Pricing_ Price your Platypus

Webinar: The CEO's Guide to the Science of Pricing: Gain insights on how to increase your prices.

 


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growing your business

Have a question? Just use the form and your local regional director will be happy to get in touch.