Business Insights

by Pete Jakob

    27 March 2025
    B2B AI b2c

    How to get featured in Google AI snippets: A strategic SEO guide for UK SMEs

    Discover how to craft a compelling value proposition that resonates across generations in both B2B...

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    29 January 2024
    Marketing Consultant Marketing Directors Growth Strategy

    Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark

    Marketing Maturity Report. Explore SME dynamics. Uncover authentic challenges, strategies, and...

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    business woman smiling shaking hands
    27 June 2023
    Marketing Team Services

    What to look for in your first marketing hire - and how to spot a good one

    Hiring is never easy, especially for marketing roles. Understand the different kinds of marketers...

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    Business professional seating in front of a computer in an office environment
    11 May 2023
    Leads

    How many sales leads does your business need to hit revenue targets?

    Learn how to accurately calculate how many B2B leads your business needs using your financial...

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    How to find, hire and hold on to the marketing talent you need
    21 June 2022
    Marketing Team

    How to find, hire and hold on to the marketing talent you need

    Hiring decisions should be rooted in your goals as a business and your marketing strategy. Click...

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    17 December 2021
    Leads Communication

    How to re-energise 'old and cold' sales opportunities in your CRM

    The final article of Lead Gen in 10. Here, we provide quickfire, hands-on exercises to improve...

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    10 December 2021
    Leads Communication

    The sales and marketing activities you need to push leads through the funnel faster

    Discover essential sales and marketing activities to accelerate leads through the funnel faster....

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    26 November 2021
    Leads Communication

    How to Land the Leads Your Business Needs

    Learn how to land the leads your business needs with tried-and-tested tactics for generating sales...

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    9 November 2021
    Leads Sales

    What's a ‘good’ lead for your business? And how to get sales and marketing to agree

    Learn how to define a ‘quality lead’ for your business in 5 simple steps.

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